20 Minuten

MyView

Agency: Sir Mary
Production: doity
Role: Concept, Script, Execution
Press: LINK

Campaign launch video

Digital billboard advertising the 20 Minuten app, featuring a smartphone with Rihanna’s photo, colorful hands, and purple “MyLife MyMind MyStyle” branding.
Stylized graphic of Rihanna on a smartphone screen, surrounded by iridescent hands against a purple background with large outlined text.
Colorful 20 Minuten news app advertising collage featuring Rihanna, metallic hands, abstract figures, and panels labeled MyLife, MyChoice, MyCrew, MyHero, and MyNews.